Hi, I'm

Novah GreyWolf.

a builder who ships and sells

I build. I sell. I make music. I film performers.

I build AI software and the computers it runs on, and I'm the one who sells it. I write and record my own music. I film performers. I make websites for people who make things. All of it runs on one set of beliefs, and they're right here on this page.

What I believe ↓ Hire me

Goleta, California · heading southlive

Seller + Builder

$2.6M

In deals closed

8 apps

Built and launched

12 songs

On the first album

5 years

Burning Man, in a row

What I believe

Five things I'd stand up for.

Everything else on this site comes from one of these.

Love over fear

Fear works once. Trust works for life. The only power worth having is the kind people choose to give you.

Show the receipts

I believe what I can see. Results over promises. What's still standing after the hard times is what was real.

Build it, then show it

Doing it beats talking about it. I'd rather build the thing and show you than tell you what I could do.

Take care of the body

Everything I make runs on it. What I eat, how I move, how I rest. I treat it as sacred.

People first

Every good thing in my life came through a person. I try to be that person for others, and I hold on to the ones who stay.

My AI caters to me. Not the other way around.Why I built the software, and why this page can tell you where I am

Why I do this

Help people become who they're meant to be.

Build the things that make life-changing moments happen on purpose, again and again. Pay for it with what I build, so I can lead the work instead of doing every piece of it alone.

Five years from now: a life you can see, in music, software, hardware and writing, all built on the same beliefs. A family. Freedom. A team that carries this further than I can on my own.

My story, short version

New Mexico. Selling corn from a roadside stand at five, taking apart my father's computer at eight, an engineering degree in Las Cruces.

Silicon Valley. Selling technology to Tesla, Lockheed Martin and Intuitive Surgical, then to the military.

Napa and the North Bay. Started Emerging Technology Group in 2019. Then the coast, then the software, then the songs.

Burning Man, five years running. It feels like home.

What I do

Pick the reason you're here.

Each one has its own page. You only need the one you came for.

FDE

Hire me

Work

I build AI systems and I sell them. Ten years of deals with Tesla, Lockheed Martin and the Department of Defense, and a full set of AI apps I built myself. Companies hire me to do both jobs at once.

Résumé, demos, book a call →

LeadFuel

Software

Software that does your busywork for you, in your own voice. It reads your email and calendar, learns how you write, then finds the right people, writes to them, and keeps your day on track. You approve everything before it goes out.

See how it works →

ETG

Emerging Technology Group

Hardware

We build and install the powerful computers that run AI, for schools, government and companies. Partners with Dell, Intel and Lenovo. Started in 2019.

See the hardware →

Music

Coming soon

My first album, THE EVIDENCE. Twelve songs. Music from a real life.

First release soon

REC

Video for performers

Film

Video and photos for actors, musicians and dancers: reels, audition tapes, live shows, behind the scenes. Wherever I am that week, mostly California. Audition tapes from $250.

Book a shoot →

WWW

Websites for what you make

Websites

Websites for small businesses and performers, built by someone who runs his own. Musicians first, because that's who keeps asking.

Start a site →

“

Writing

Read

Essays and talks about how I see things. The first one is called I rise on the evidence.

Read the latest →

Ask me anything

Coming soon

Ask a question and get my answer, in my own words.

Coming soon

Now

This month.

Getting the first album out. Launching the website service. Interviewing for engineering roles. Moving between the Bay Area, the coast and Los Angeles, filming performers wherever I land.

This is my life, shared on my terms.

Where I've been this month

New MexicoThe playaThe Sierra foothillsThe BayThe Central Coast

Right now

Goleta, California. Heading south to Los Angeles.

Say hi

Let's talk.

Work, music, a video shoot, a website, or just a question. One email, one calendar.

Email me → Book a 30-min call